Volkswagen UK is celebrating the 35 anniversary of their famous Golf GTI with a Back to the Future themed Facebook campaign that includes historic footage. The major car manufacturer is using the social media giant to chronicle a time travelling anniversary vehicle, the new Volkswagen Golf GTI Edition 35, in a series of viral video posts. The first of which includes a live audience witnessing the magical disappearance of the the new vehicle as it leaves behind Back to the Future’s famous flaming fire tracks.
The Facebook posts tell the story of two drivers, adorned in jumpsuits and helmets, that vanish from a Golf GTI Edition 35 launch event and appear in 1976 at the original GTI secret development garage. Other posts follow the drivers and their car as they travel through time. Mixing humor and sentiment, the videos include an anachronistic Golf GTI Edition 35 appearing in archival home footage of the 1977 Silver Jubilee. Other posts includes references to Polaroid Cameras, a concert by The Clash, and a video of the new car placed in the background of a, now ridiculous, 1985 Sinclair C5 product review.